In a spectacular fusion of style, speed, and star power, the fashion wear industry continues to set Dubai's OOH scene ablaze with inspiration. This time, the spotlight shines brightly on two exceptional stars: Son Heung-Min, the renowned football icon, and Lando Norris, the dynamic F1 driver. Together, they take the lead in a groundbreaking campaign. Building upon the success of their previous triumph, Unpack Tomorrow, TUMI launches their latest OOH ad in Dubai, featuring the mega footballer Richarlison. However, this campaign reaches new heights with the addition of McLaren's impossibly cool, high-performance automobiles, and the undeniable presence of Lando Norris. Son Heung-Min and Lando Norris, both esteemed ambassadors, join forces to bring the 19 Degree Aluminum campaign to life. \r\n\r\nEndorsed by Son Heung-Min himself, TUMI's exceptional product line takes center stage, while McLaren's iconic presence adds an extra layer of exhilaration and allure. With the incomparable style and influence of Son Heung-Min and the thrill of Lando Norris's speed, the OOH display becomes an irresistible showcase of TUMI's Alpha Bravo collection, capturing the very essence of travel essentials in a captivating, unforgettable manner.\r\nIn early September, the new campaign made its dazzling debut on Dubai's digital screens.