This report provides a concise analysis of the top 20 Out-of-Home (OOH) advertising campaigns in Cairo for May 2026, focusing on their visibility scores, sectoral distribution, and classification based on the number of ad faces. The data reveals a highly dynamic market, with the Real Estate sector exhibiting overwhelming dominance. Sixteen out of twenty campaigns belong to real estate, including the top five highest-scoring campaigns.

Noteworthy Changes

According to MOOH, the media intelligence sister company, Real Estate maintained its dominant position in Egypt’s OOH market throughout May 2025, recording 10,502 occupied faces and accounting for the largest share of overall activity. FMCG followed with 1,255 faces, closely trailed by Hospitality at 1,230 faces. Telecommunications registered 1163 faces, reflecting consistent efforts to sustain brand recall, while Automotive secured 738 faces, reinforcing its visibility across key urban routes.

Health Care brands maintained a solid presence with 707 faces, as Foodservice reached 585 faces and Finance & Investment recorded 508 faces, ensuring steady exposure along high-traffic corridors. Arts & Media logged 482 faces, narrowly ahead of Business Services at 356, while Retail contributed 285, highlighting ongoing engagement from lifestyle-driven sectors.

Further down the ranking, Social Services accounted for 197 faces, Education followed with 190, and Consumer Electronics added 165 faces. Industrial & Technical Supplies, with 164 faces. Rounding out the landscape, the Others category accumulated 767 faces, reflecting the diverse mix of advertisers shaping Egypt’s vibrant OOH environment during the month.

Top 5 Campaigns

1. Triumph Pyramids Hotel 

Triumph Hotels brings a touch of cinematic luxury to Cairo’s OOH landscape with a striking campaign introducing the Triumph Pyramids Hotel, a new hospitality destination overlooking the Giza Pyramids. Developed in collaboration with the Mohamed Ayoub Group, the campaign moves beyond conventional hotel advertising by turning the billboard into a visual story where Egypt’s ancient heritage meets contemporary comfort. The creative centres on a surreal yet instantly recognisable scene: a fully dressed hotel bed and illuminated nightstand positioned directly on the desert sands beneath a moonlit sky, creating the impression of sleeping within the cradle of civilisation. On the opposite side, a woman seated in a plush armchair reinforces the campaign’s sense of understated luxury, relaxation, and exclusivity. The visual contrast between the timeless pyramids and modern hotel experience gives the campaign a clear emotional proposition, positioning the property not simply as a place to stay, but as an opportunity to experience one of Egypt’s most iconic landmarks from a new perspective. The hotel’s white logo and distinctive winged symbol sit prominently at the centre, while the Arabic tagline “Be Part of the Story” adds an aspirational layer that invites audiences to become part of the destination’s narrative. With the contact number 17731 also featured, the campaign balances brand storytelling with a direct-response element, turning an evocative OOH execution into a clear invitation to discover Triumph Pyramids Hotel.

Ad Faces: 592

2. Monterra Developments

Monterra Developments makes its debut on Cairo’s competitive real estate scene with a distinctive OOH campaign that trades conventional property imagery for a striking visual statement built around nature, longevity, and premium positioning. Deployed along major highways and beneath the city’s monorail infrastructure, the campaign uses a highly detailed close-up of a vibrant green leaf covered in dew, immediately separating it from the render-heavy aesthetic common across real estate advertising. The creative takes a minimalist approach, allowing the organic texture of the leaf to dominate while clean white typography introduces Monterra’s identity with clarity and sophistication. Executed across multiple billboards in a sequential format wrapping around large structural pillars, the campaign creates a continuous visual experience for passing motorists, turning a series of placements into one cohesive brand statement. The leaf’s intricate veins subtly evoke ideas of structure, strength, and interconnectedness, reinforcing a positioning centred on thoughtful development and landscape-driven environments. At the heart of the execution sits the tagline “The Foundation of More,” giving the campaign an understated promise of enduring quality without overwhelming the visual. Supporting information is deliberately limited to the brand’s website and five-digit hotline, 15822, keeping the communication easy to absorb at speed while strengthening memorability. As a first major OOH statement, Monterra’s campaign establishes a clear visual territory from the outset, positioning the developer as a contemporary, nature-conscious brand entering Egypt’s real estate market with a confident and differentiated identity.

Ad Faces: 575

3. Sumou Boulevard 

Sumou Boulevard’s latest OOH campaign cuts through Cairo’s visual clutter with a striking deep-blue canvas, a softened cityscape in the background, and bold, centred typography that creates an immediate sense of calm and confidence. Rather than competing with surrounding billboards through visual overload, the campaign embraces restraint, allowing one clear idea to take centre stage. The project name, “Sumou Blvd.,” sits prominently at the heart of the execution, followed by “Cairo’s Future,” while the Arabic version reinforces the message below and strengthens its local relevance. The muted cityscape works as more than a backdrop; its almost unfinished appearance subtly reflects the campaign’s forward-looking proposition, suggesting a Cairo that is still evolving and a destination designed for what comes next. The colour palette plays an equally important role, with deep blue conveying trust, stability, and sophistication, while the white typography delivers strong contrast and instant readability for passing audiences. The campaign also clearly identifies Paragon and Adeer as the developers behind Sumou Boulevard, a mixed-use urban destination in New Cairo’s Mostakbal City, adding credibility and context to the brand message. In a market where real estate OOH often relies on crowded visuals, extensive project details, and lifestyle imagery, Sumou Boulevard takes a more measured approach. By keeping the execution simple and letting the central idea breathe, the campaign delivers a memorable message: Cairo is not simply expanding; it is evolving.

Ad Faces: 297

4. AG Developments

AG Developments has entered East Cairo’s competitive real estate landscape with a high-impact OOH campaign for East Plaza Mall, using cultural relevance and a clear commercial proposition to build both awareness and consideration. Built around the slogan “Mn Alshark Ta’ty Alosol” (“Originality Grows From The East”), the campaign cleverly taps into the cultural meaning of “Alosol,” a word strongly associated with authenticity, heritage, and values in Egyptian culture. By connecting the project to the East and positioning originality as part of its identity, AG Developments creates a locally resonant message that goes beyond conventional real estate communication. The visual execution reinforces this direction through bold, traditional-inspired imagery, including a striking hand pointing eastward while dressed in vibrant red attire, creating an instantly recognisable symbol that strengthens campaign recall. Alongside the emotional positioning, the campaign delivers a straightforward conversion message, highlighting a 1% down payment and payment plans extending across 10 years, ensuring the commercial proposition remains impossible to miss. Media strategy plays an equally important role, with the campaign concentrated across East Cairo through a combination of large-format billboards and lamppost advertising. This layered presence creates repeated exposure along key commuter routes, helping East Plaza Mall build familiarity and remain top of mind among potential buyers and investors. By combining cultural storytelling, distinctive visual branding, and an accessible payment proposition, AG Developments turns its OOH campaign into more than a project announcement—it becomes a strategic effort to establish East Plaza Mall as a recognisable destination within one of Cairo’s most competitive real estate markets.

Ad Faces: 250

5. New Plan Developments

New Plan Developments has made a bold statement across Cairo’s OOH landscape with a campaign built around the commanding line “NOW YOU KNOW,” using mystery, premiumisation, and brand authority to position the developer at the forefront of Egypt’s luxury real estate market. Rather than relying on the crowded property visuals and detailed project information common across the category, the campaign adopts a sleek, minimalist aesthetic that lets the message and brand partnerships command attention. One key execution features a stark white canvas interrupted by a fluid deep-purple form, creating a sophisticated visual frame for the red-and-black Tonino Lamborghini Residences New Capital crest and the proposition of Egypt’s first branded apartments by the iconic Italian brand. Other variations maintain the same visual language while expanding the narrative, including a deep navy execution highlighting New Plan’s portfolio and a monochromatic map of Egypt paired with “NOW YOU KNOW WHO’S EVERYWHERE IN EGYPT,” reinforcing the developer’s national footprint. Subtle logos for projects such as Atika and Amara appear at the bottom, adding depth to the brand story without distracting from the central Lamborghini partnership. Across the rollout, generous negative space, sharp typography, and a consistent premium colour palette create strong visual coherence and recognition across Cairo’s busiest highways. The result is an OOH campaign that feels less like a conventional property advertisement and more like a carefully staged brand reveal, using design restraint and strategic association to communicate scale, exclusivity, and market authority.

Ad Faces: 247