INSITE OOH Media Platform

This report provides a concise analysis of the top 20 Out-of-Home (OOH) advertising campaigns in Cairo for April 2025, focusing on their visibility scores and sectoral distribution. The data reveals a highly dynamic market, with the Real Estate sector exhibiting overwhelming dominance. Fourteen of the top twenty campaigns belong to real estate, including the top five highest-scoring campaigns.

Noteworthy Changes

The Fast-Moving Consumer Goods (FMCG) sector also maintains a notable presence with four campaigns, while Telecommunications (Vodafone) and Foodservice (McDonald's) each feature one campaign. A key observation is that all campaigns listed are "NEW CAMPAIGN" initiatives, indicating a highly active and constantly refreshed outdoor advertising landscape in Cairo. This suggests brands are consistently launching new efforts to capture audience attention and maintain market visibility.

Top Five Campaigns

1.JIRIAN (187 ad faces)

Jirian has returned to Greater Cairo's OOH platform with a powerful new campaign, following their branding initiative earlier this month. This refreshed presence leverages celebrity endorsements from beloved Egyptian stars including Mohamed Mounir, Angham, Ruby, Mohamed El Sharnouby, Ramy Sabry and Mohamed Adawia, delivering a compelling new advertising message to the market.

2.DIPLO EAST (153 ad faces)
DIPLO EAST, by MBG Developments, has quietly but confidently reappeared on Cairo's Out-of-Home (OOH) scene after a long break since their last campaign in 2023. Their new campaign strategically brings the project back into the spotlight with a clean design and clear message, reasserting its presence in the competitive real estate market. The visuals cleverly utilize a split palette of bold red and deep black, offering two distinct aesthetic appeals: the red immediately grabs attention, while the black conveys a more refined and sophisticated feel.

3.BEING WEST (125 ad faces)
Cairo's western expanse is buzzing with anticipation as LMD has launched a captivating Out-of-Home (OOH) teaser campaign. Utilizing strategically placed purple billboards, the campaign hints at a new project, seemingly named "being," located in the western part of the city. This approach effectively sparks curiosity by generating interest without revealing too many details, making passersby eager for more information.

4.LYV RAS EL HEKMA (105 ad faces)
Gates Development has brought a taste of the season to Cairo's streets with their new campaign for LYV Ras El Hekma. Featuring the slogan "made in Lyv" across both digital and static screens, the campaign invites summer lovers to create unforgettable memories. Through striking visuals, it paints a picture of happiness and luxury. This follows Gates Developments' previous campaign in July 2024, which also celebrated Lyv's idyllic lifestyle.

5.TABARAK DEVELOPMENTS (101 ad faces)
After its successful rebranding in February 2022, TBK Developments has launched a new OOH campaign across Cairo. The pioneering real estate firm, now under its regenerated identity, is hitting billboards once again with a brand awareness campaign that spotlights its slogan, "The Blissful Key," and showcases a renewed image and modern branding.

This report on April 2025's top OOH campaigns in Cairo clearly illustrates a highly dynamic and real estate-dominated advertising landscape. The overwhelming presence of new real estate initiatives, often featuring celebrity endorsements, bold aesthetics, and strategic teasers, highlights the sector's aggressive marketing push. While FMCG maintains a consistent presence, the sheer volume and visibility of real estate campaigns underscore their current priority in capturing audience attention across Cairo's outdoor spaces. The market's "new campaign" trend signifies a continuous drive for fresh engagement, making the OOH arena a consistently vibrant and competitive environment for brands.

To gain a comprehensive understanding of the top 20 campaigns in Cairo's outdoor advertising landscape, please refer to the accompanying visuals.

For a more in-depth analysis of April 2025's market insights, including detailed data and statistics on Cairo's billboard landscape, please explore our further research.