Baheya Foundation for Early Discovery and Breast Cancer can be seen on the billboards of Greater Cairo to raise donations for their hospital. Sponsored by Juhayna and National Bank of Egypt, the campaign includes ad copy that informs viewers of how to make donations for the foundation. Under the slogan “Baheya is in the heart of every Egyptian man and woman”, the ads portray a group of ladies that represent different ages and backgrounds of Egyptian society. The campaign is limited in reach and uses يouble-decker poles on selected locations of Greater Cairo.
