New outdoor campaign from Egyptian network channel ON Sport promotes the exclusive broadcast of upcoming game of Egypt’s National team versus Congo.
Part of the third round of the qualifying games for 2018 FIFA World Cup Russia, this will be the return match versus Congo and the team is playing at home. The ads showcase the flags of both teams over a blue background, with images of Egyptian fans on top as well as the powerful slogan “the dream of Egyptians”. The hashtag that appeared in the channel’s previous OOH campaign for Egypt vs. Uganda game is also present at the bottom of the ads: that “#WeWillGoToTheWorldCup”.
The campaign has just been launched in the last week of September, and spreads across the Greater Cairo with Large and X-Large uni-poles, Gates, Flags, Chassis, and Double-decker poles.

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