INSITE OOH Media Platform

HONOR is commanding attention across Cairo’s digital billboards with a bold outdoor OOH for the Magic8 Pro, in collaboration with 2B, one of Egypt’s leading IT retail companies. The global smartphone brand known for its high-performance devices and smart features is bringing its 2026 flagship to Egypt’s busiest billboards.
The OOH leads with a bold value message in the center: “Cash Price Installments up to 18 months” with “0% interest” clearly called out underneath, plus 0% down payment and 0% fees as quick side promises. On the left, the phone is shown as a tight product close-up focused on the camera ring, so you instantly know it’s a smartphone launch.

On the right, the branding stack is clean and retail clear: HONOR Magic8 Pro headline, “Available Now” with a price tag, and a gift callout worth 7000 shown visually (a wearable). The bottom strip is pure conversion: 2B logo, 2b.com.eg, and the short hotline 16420, making it obvious this is being pushed through 2B as the retailer, not just an HONOR awareness splash.

You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, the Emirates OOH-dedicated analysis system, and Media Intelligence.