El Araby group climbs on Cairo's billboards with a massive promotional campaign for Toshiba's latest smart screens that really offer the experience of a live stadium atmosphere. Toshiba TV highlights the particular 4K Android smart TV which is available in sizes of 75" and 43" according to the widespread billboards. In Toshiba's last campaign, the brand executed a promotional campaign which had a similar objective of raising awareness on their smart screens. However, they were previously slightly overpriced and Toshiba is currently spiking Cairo's billboards with its amazing prices of 23,999 EGP instead of 30,148 EGP. 

El Araby also highlights that the specific Toshiba's screen is the "Official TV of UEFA EURO 2020" which is why it is bound to give the complete exceptional experience of a real life football stadium. The ad visual also refers to the fact that you can win a smaller TV Screen if you buy the big one. The visual also shows that the campaign is powered by Shahid VIP as well as Netflix. 

For more information on Toshiba's campaign, check out Monitoring Out-of-home (MOOH), the dedicated media intelligence company and analysis system functioning in both Cairo and Dubai, that will provide all the details on the campaign's types, kinds, locations, budgets and more.

Campaign Credits

Industry: Consumer Electronics

Brand: Toshiba

Advertiser: Elaraby Group

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Country: Egypt

Region: North Africa

Tags: Promotional Campaign

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