Tradeline, Egypt's number one Apple reseller, just launched an outdoor advertisement campaign for the highly anticipated iPhone 16 and iPhone 16 Pro. Following their prior appearance on Cairo’s streets, and by putting its billboards in high-traffic areas, this new campaign quite literally captures the attention of potential customers and cements Tradeline as Egypt's number one reseller for Apple devices. The campaign billboards feature a contemporary, minimalist style that is fitting for Apple's iconic aesthetic, featuring clean layouts, bold graphics, and a premium feel. The dark green background provides a strong contrast to the crisp product images, focusing attention on the iPhones. Apple's logo and iPhone 16 branding are prominently displayed in the top left corner for instant recognition. The positioning of Tradeline's logo in a subtle yet noticeable area. By adhering to Apple's classic ad visual language and infusing their own personality, Tradeline ensures the campaign is visually appealing and on-brand. The most effective part of the campaign however is the focus on affordability and ease of purchase. The main message, in Arabic, highlighting 0% down payment, 0% installment charges, 0% interest rates and Up to two years of installments. By highlighting the affordability aspect, Tradeline attracts both technology aficionados and ordinary consumers who might otherwise shy away from buying a high-end smartphone in full, especially in a price-conscious market such as Egypt. Having a specific first price for the installment plan (e.g., 2,499 EGP/month for iPhone 16 and 3,238 EGP/month for iPhone 16 Pro) also makes the promotion more tangible and actionable. Moreover, as Tradeline collaborates with leading financial institutions such as ValU, CIB, QNB, and TRU, they guarantee potential clients easy payment terms with reliable financial sources, further minimizing the buying barrier. For the campaign’s types, locations, budgets, media plans, and more, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
