Samsung, a multinational major appliance and consumer electronics company, has partnered with B.Tech, a leading retail chain of household appliances and consumer electronics in Egypt, to launch an exciting campaign. One month ago, they successfully concluded their previous campaign, generating significant buzz and consumer engagement. Now, they are back with a focus on two essential home appliances: refrigerators and washing machines. With the tagline, Samsung: Your House Isn't Missing Something, the campaign aims to highlight Samsung's commitment to providing complete solutions for households. The billboards convey a simple yet powerful message, emphasizing that Samsung products are the perfect addition to any home. In addition, Samsung's campaign showcases their televisions, capturing the spirit of entertainment and community during the festive season. The billboards feature phrases like We Wish You an Entertaining Watch alongside snippets from popular Ramadan series. This approach resonates with the local audience, as Ramadan is a special time for family gatherings and television entertainment. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and the Emirates OOH-dedicated analysis system, and Media Intelligence.
