INSITE OOH Media Platform

One of the region’s leading online gifting platforms, FNP.ae, is back on UAE billboards with a campaign that challenges how we show up for the people who matter most.
FNP, short for Ferns N Petals, has built its name on making gifting seamless across the UAE, from flowers and cakes to curated experiences delivered at speed. Their last outdoor appearance was in December 2025, making this return feel timely, especially as occasions pick up again.
This time, the creative centers on a simple but relatable tension: “Mom’s Birthday? A text is not going to cut it. Gift it like you mean it.” The billboard is executed in a die-cut format, with the smartphone interface and message notification visually popping forward, breaking the flat plane of the board. The layered composition gives the illusion that the screen is floating mid-conversation, pulling drivers into the moment.
On one side, the FNP app interface is clearly displayed, grounding the emotion in functionality. On the other hand, the mother’s expressive reaction anchors the narrative. It’s less about a product push and more about reframing effort, using scale and structure to turn a private family moment into a public reminder.
The campaign has surfaced Dubai's hoarding boards in the second week of February upon hoarding boards.