INSITE OOH Media Platform

Grandiose Supermarket, the UAE’s beloved premium grocery chain, has made their first fresh visual statement across the nation’s highways and cityscapes.

With its brand-new OOH advertising campaign, Grandiose cements its leading position of "Most Admired Food & Grocery Retailer," backed by IMAGES RetailME 2025, while reminding shoppers that grocery shopping can indeed be "just better."

The billboards are designed with minimalism and refinement, featuring a clean beige backdrop hosting a thoughtfully curated grocery bag that speaks both to abundance and responsibility. The standout phrase is "Plastic is not an option," which encapsulates the brand's strong sustainability message, subtly positioned beside fresh produce, artisanal bread, and signature Grandiose-branded products. This storytelling visually translates the promise of quality, care, and eco-consciousness from the supermarket in one fell swoop.

The slogan "Grocery Shopping, Just Better!" reduces the brand's philosophy down to a simple truth that convenience, quality, and sustainability really can coexist in the modern shopping experience.

The campaign does not merely advertise product lines, but creates a lifestyle identity around mindful consumption. In addition, it is not only a celebration of the achievement but also a renewed pledge by Grandiose Supermarket to offer better choices for both consumers and the planet, proving that sustainability and sophistication can share the same shopping cart.

The campaign took off on UAE’s hoarding billboards in the fourth week of October.