INSITE OOH Media Platform

Home Centre's DOOH campaign in Greater Cairo marks a bold new step. Instead of relying on traditional media, the Furniture & Interiors' brand lives entirely online, allowing Home Centre to meet audiences where they already spend their time. This choice reflects a clear understanding of modern consumer behavior and the growing importance of digital platforms in shaping purchasing decisions, especially among younger and tech-savvy audiences.
The campaign is built around the spirit of Ramadan, a season strongly connected to home, togetherness, and renewal. The visual language blends luxury with cultural warmth, presenting the home as a space of comfort, beauty, and shared moments. By connecting the brand to Ramadan, Home Centre positions itself as part of meaningful family experiences rather than just a furniture destination. The strong visual storytelling helps create emotional resonance and makes the campaign feel relevant to local values and traditions.
Launching in Egypt for the first time is a strategic move that opens the door to a large and diverse market. A digital-only strategy allows the brand to test the market, gather insights, and build awareness quickly without the high costs of traditional outdoor or print advertising. It also enables precise targeting, performance tracking, and creative flexibility throughout the campaign period.
Overall, this campaign introduces Home Centre to the Egyptian audience in a modern, culturally sensitive way. It balances brand elegance with local relevance and sets a strong foundation for future growth in the market.

AD Home Centre’s story is one of ambition, transformation, and connection. What began in 1995 with a single store in Sharjah, United Arab Emirates, has grown into one of the most beloved home furnishings brands across the Middle East, North Africa, and beyond. From the start, the mission was simple but bold: help people turn houses into homes with beautiful, functional pieces that feel personal and inspiring.

In those early years, the team behind Home Centre understood that the heart of great design is not just how something looks, but how it makes people feel. That belief has guided every choice the brand has made ever since. Stylish yet affordable furniture, thoughtful home accessories, and décor ideas that speak to individual taste are all part of the experience. Behind the scenes, a dedicated in-house team of designers and buyers looks to global trends and then tailors them for local homes and lifestyles.

Over the decades, Home Centre has evolved with its customers. It introduced a robust online platform alongside its growing network of physical stores, making it easier for people to explore thousands of products and bring their ideas to life. Today, the brand stands as a true home destination, offering everything from cozy seating to kitchenware, rugs to lighting, bedroom essentials to decorative accents, all with a focus on quality and value.

As the brand continues to expand, including recent steps into new markets like Egypt, Home Centre remains driven by a simple belief: homes should be reflections of the people who live in them, and every piece chosen should make life better.

To explore Home Centre’s wide range of products, you can visit their website from here

AD Home Centre and OUTSITE Billboards teamed up to bring a Ramadan campaign for anyone looking to turn their home into a cozy sanctuary during the holy month. The campaign is all about celebrating the simple joys of Ramadan, gathering with loved ones, sharing meals, and enjoying the comfort of a space that feels truly yours.

The billboards, placed across busy streets in Greater Cairo, were designed to catch the eye of anyone on their daily commute or weekend stroll. The visuals showcase beautifully arranged rooms, soft lighting, and thoughtful décor that make even ordinary corners feel warm and inviting. The messaging gently reminds people that a little attention to your home can go a long way in creating the perfect setting for family moments, quiet reflection, or simply relaxing after a long day of fasting.

What makes this campaign stand out is how it blends practicality with inspiration. It doesn’t just show furniture and décor — it shows the feeling of home. By using both digital and static billboards, OUTSITE ensures the campaign reaches people in different ways, making the brand feel present in their everyday lives.

At its heart, this Ramadan campaign isn’t just about shopping; it’s about helping people create spaces where memories are made. Home Centre and OUTSITE Billboards remind everyone that the right environment can turn a house into a true haven during the holy month, making every iftar, every gathering, and every quiet moment feel even more special.