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Bestie just got married? A double-tap is not going to cut it!

A line that reads like a group chat message, and in the first week of December, it quietly took over billboards across Dubai as FNP returned to out-of-home after a three-year absence. This marks FNP's first major outdoor appearance since its last campaign, reintroducing the UAE-based gifting platform through a restrained, low-key reentry.

For those who don't know, FNP.ae is the UAE arm of Ferns N Petals, a gifting platform built around flowers and occasion-driven presents. That background matters here because the campaign is less about what fnp.ae sells and more about how people now react to big moments. Celebrations are often acknowledged quickly, digitally, and then left there.

The billboards pick up directly from that behavior. On the left, the fnp.ae logo appears alongside App Store and Google Play icons on an olive-toned background. A familiar social media frame marked with #JustMarried follows. At the center, a wedding scene unfolds: a bride holding her bouquet while her friend sits nearby, phone in hand, mid-scroll. The setup is casual and unstyled, closer to something you have seen than something staged.

The copy stays equally direct. “Bestie just got married? A double-tap is not going to cut it. Gift it like you mean it.” It does not promise outcomes or push products. It simply points out a gap. On the far right, a phone screen shows the fnp.ae app open to wedding gifts, acting as a reference rather than an instruction. As for the colors, they remain muted, with browns and soft neutrals repeated across placements. 

The billboards began appearing on hoarding boards in the first week of December.