INSITE OOH Media Platform

As one of the UAE’s most established free-to-air channels, Dubai TV is stepping into the Ramadan race early, activating high-impact OOH placements to spotlight its new season of series.
Following its most recent campaign in February, the channel returns to major highways with a wide campaign  featuring 17 Ramadan series with well-known celebrities. The creative places the titles front and center, with each show paired clearly with its leading stats placed: Dara featuring Habib Ghuloom, 33 featuring Haifaa Hussein, Sohab Al Ardh featuring Menna Shalaby, Etnen Gherna featuring Asser Yassin and Dina El Sherbiny, Saber Um Ayoub featuring Mohammad Al Mansour, Nouria Nasseeb featuring Fay Al Sharqawi Al Shofeir featuring Hussein Dashti, Dukkan Suliman featuring Jassim Al Nabhan, Chai Khana featuring Abeer Al Jundi, Sakenhom Masakenhom featuring Basima Hamada, Trend with Saeed Salem, Banat Abd Alghany, with Saud Boushehri, Akher Al Shahr, with Shabnam Khan, Bait Al Saad with Saad Al Faraj, and Lobby Al Gharam with Pamela El Kik.
The billboards lean into deep purple gradients and crescent cues, visually tying the lineup to Ramadan while keeping the actors’ portraits dominant and easy to read.

Alongside Dubai TV branding, Dubai+ appears consistently across the visuals. Dubai+ is Dubai Media’s newly launched digital streaming platform, introduced on January 29, offering more than 20 exclusive series, six original productions, over 170 international titles, and live sports coverage. Its inclusion positions the campaign not just as a traditional broadcast push, but as part of a wider ecosystem where viewers can access content both on-air and on-demand.
The billboards have been seen across Dubai & Sharjah in the first week of February on bridge billboards, digital screens, uni-poles, and hoarding boards.