By the end of February, Dubai TV launched an intriguing OOH campaign promising a bundle of series starring diverse and dynamic stars power, utilizing a multi-format medium. Dubai TV's massive hoarding showcased a slew of stars for the highly anticipated Ramadan series, the visuals are masterpieces with a deep blue background adorned with a large crescent moon and twinkling stars summoning Ramadan spirit, proudly proclaiming Dubai TV, Sama Dubai, and Awaan App logos, inviting people to watch all the series and shows easily and gives unlimited access to thousands of content from entertainment, drama, and different shows. Other screens and lampposts display a solo visual for every superstar, including Dawood Hussain, Daniella Rahme, Hayat Al Fahd, Amy Samir Ghanem, Ayman Zidan, and Nelly Karim. The campaign's lack of copy text also reflects a strategic emphasis on visual expressiveness. It leverages imagery to connect with consumers, a concept that aligns with modern marketing's visual focus and offers a powerful communication method. the out-of-home campaign effectively captures attention with its well-designed visuals, the stellar cast depicted with engaging expressions draws in passersby and successfully generates excitement and anticipation for the upcoming series and programming. It is worth mentioning that Dubai’s extensive D/OOH spaces provide an ideal platform for such campaigns and strengthen the media and broadcasting industry's role as a key player in localized entertainment services. Explore INSITEOPEDIA for in-depth details about D/OOH campaigns.
