INSITE OOH Media Platform

MBC Masr has always been one of the region’s dominant television networks for years, especially when it comes to Ramadan drama, the month where screens compete as much as billboards do. And two weeks ago, following its  last appearance on November 16, 2025, the network returned to Cairo’s roads with a clear objective: to announce its Ramadan 2026 series lineup early with a star-led cast dominating the streets.
Across the campaign, all the billboards lean heavily into red Ramadan visuals such as crescent moons, lantern motifs, and glowing accents  creating one unified festive identity that instantly signals the season. Most of the individual series boards use that same red base as a backdrop, allowing the stars to pop forward while keeping MBC Masr’s branding consistent.
This main mega billboard takes that concept further. Instead of isolating each series, it gathers the full roster under one bold headline: “The Screen of Major Stars” The layout stretches across the bridge, placing all leading faces side by side against a saturated red gradient, with Ramadan icons subtly lining the top.
Every billboard focuses on a single series, letting the name and its stars do the talking. First, we have “Efraag” bringing together Amr Saad, Tara Emad and Hatem Salah, and the layout leans on intensity and close-up expressions to set the tone. Then comes “Al Maddah,” starring Hamada Helal, continuing a franchise the audience already recognizes, with darker visuals that hint at suspense. In contrast, “The Taximeter Samir”  starring Karim Abdel Aziz feels lighter, while “Noon Al Neswa” led by Mai Kassab suggests a female-driven story. Then comes “Mom and Dad Are Neighbors” starring Ahmed Dawoud leans into family-oriented. “She Is Chemistry,” featuring Diab introduces a different energy. “King,” starring Ahmed Malek, and Sons of the Sun with Ahmed Malek and Taha Desouky push a youthful tone. “Monalisa” featuring Mai Omar, Ahmed Magdy and Sawsan Badr feels dramatic, while "Make Me Forget What Was" starring Yasmine Abdel Aziz and Karim Fahmy closes the lineup on an emotional note.

Visit MOOH to learn more about MBC Masr’s OOH campaigns in Egypt.