Cairo’s Billboards Drop the First Clues of the New MBC Masr Season
Cairo has been hinting at something all week. A quiet shift in mood. Deep red backdrops everywhere you look. Faces you recognize instantly. MBC Masr, the network known for shaping Egypt’s prime time television and family viewing habits, has returned to the city’s billboards with its first major appearance since February and the rollout feels intentional in every frame. Abla Fahita staring you down with her signature confidence. Ahmed Saad, Nassif Zeytoun and Rahma Riadh lined up with polished intensity. Riham Abdel Ghafour and Sherif Salama caught in softer, story-heavy frames. Ahmed El Sakka in a dark, charged portrait that feels like a prelude. The city is already reading the lineup before anything airs.
Analyzing the billboards, the lineup becomes unmistakably clear. Abla Fahita leads “Lelat Fountastik” as it counts down to its premiere in three days. She also anchors “Andak Wakt ma’a Abla,” set for Saturdays at 8 PM. “The Voice” introduces its star trio Ahmed Saad, Nassif Zeytoun, and Rahma Riad in crisp, spotlighted portraits. “Single Mother Father” pairs Riham Abdel Ghafour with Sherif Salama in a warm romantic comedy frame. “Gawla A’akhira” places Ahmed El Sakka at the center of a darker, more charged storyline. Saturated red. Circular glow. A clean “qariban.” Cairo is officially in teaser mode.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & the UAE, to learn more about MBC Masr’s newest campaigns.
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