Amazon's UAE Billboards Bring Thrills on Screen & Energy at Your Door
As a leader in eCommerce and media & broadcasting as well, Amazon unveiled a new OOH campaign throughout Dubai and Sharjah, bringing action-packed entertainment on Prime Video and same-day convenience through Amazon Now, all in one seamless experience.
The billboards show the signature blue color of Amazon Prime, featuring two posters of the TV series called “Reacher,” and the other one of the movie “Ice Road Vengeance.” The campaign connects entertainment with the real-life convenience of Amazon Now, as it shows in the visuals two energy drink cans with a lightning icon; the green bolt symbolizes the energy of fast delivery and excitement. In addition to the displayed bilingual tagline, “Thrills on screen. Energy at your door. Delivered the same day,” “الاثارة على الشاشة. الطاقة عند بابك. توصيل في نفس اليوم”, which links Prime Video's entertainment with Amazon Now's instant delivery, uniting distinct Amazon ecosystem services. At the bottom of the tagline, it confirms that the shows in the billboard are available on Amazon Prime.
This campaign is placed in the third week of November across the UAE's high-traffic roads, where commuters see entertainment & delivery services ads regularly. It also combines Prime Video entertainment with Amazon Now same-day delivery, using action titles and energy drink visuals to underline themes of excitement, speed, and convenience. It aims to show that Amazon offers entertainment and instant lifestyle solutions, all through one integrated platform.
Come on, tell us what you feel about this article.
