INSITE OOH Media Platform

IMKAN Misr, the Egyptian arm of Abu Dhabi-based IMKAN and the developer behind Alburouj in East Cairo, is back on the billboards with a new residential launch U by Clubside bringing its next move into public view.
After its last outdoor appearance on January 11, the developer returns with a focused message. This time, the spotlight is on U by Clubside, a fully finished apartment project overlooking Alburouj Sports Club.
The main line on the billboards reads, “A lifestyle shaped around you.” Right underneath it, the name lands simply: “U by Clubside, now launching.” The word “U” does most of the work here. It personalizes the message, especially when paired with the follow-up copy: “This isn’t about where you’re headed. It’s about how U shape the city.” 
Another key line appears clearly across the visuals: “Now Launching, U by Clubside Fully Finished Apartments overlooking Alburouj Sports Club.” That detail matters. “Fully finished” signals convenience. “Overlooking Alburouj Sports Club” ties the project directly to an existing landmark, reinforcing that this is connected to something already known rather than an isolated development.
The closing lines are short and direct: “For the bold. For the movers and shakers. For U.” It’s structured almost like a rhythm, reinforcing the identity of the target audience. The call to action, “Book your apartment now - 19333,” sits clearly at the bottom, making the next step obvious.
Visually, the campaign alternates between soft green gradients with clean typography and bolder lifestyle imagery in warmer tones. The design stays minimal, allowing the “U” concept to carry the weight of the communication.

Visit MOOH to learn more about Imkan Misr’s OOH campaigns in Egypt.