Real estate developer, Radix, has launched a new outdoor advertising campaign for its latest project in Egypt's New Capital city, Spinner, which comes with a highly engaging contrast between old and new. Billboards around Cairo depict the face of a little boy blended into that of an elderly man; the jarring visual comes with the slogan Nostalgia & Smart Tech In One Place. The multi-use mall is set to provide shops, administrative offices, and medical clinics that provide investment opportunities for a large number of clients. Spinner, which is developing a mixed community in the New Capital, positions the project as one that incubates the spirit of tradition and modernity. The campaign appears designed to resonate with timelessness, offering residents the comforts of the past, combined with the innovative technology of the future. The billboards are made up of striking colors, and futuristic elements, together with the jarring blend between the youngster and the elderly, symbolizing how the project gives unique living that bridges a gap between the old and the new. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign
