IGI Developments is back on West Cairo's outdoor advertising platforms promoting the launch of the STARLA Views phase in their Ashgar Heights project located on the 6th of October city. IGI Developments last appeared on outdoor media in November 2022 to raise awareness of their apartment units in Ashgar City. In this new outdoor campaign, the developer uses West Cairo's large format advertising spaces to inform residents and commuters that the STARLA Views Phase in Ashgar Heights is launching now. IGI Developments produced different creative visuals for the campaign all driving to the same call-to-action: contacting their hotline number. The objective is to generate interest in the new apartments available for purchase. By leveraging West Cairo's outdoor networks, IGI Developments hopes to effectively communicate its latest launch to potential home buyers in the area through an attention-grabbing advertising presence. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.
