JAC Introduces the RF8, the Newest Luxury MPV Vehicle in Dubai on OOH
The brand-new JAC RF8 has officially entered Dubai’s competitive MPV market, positioning itself as a versatile all-rounder that delivers luxury features while remaining economically priced. Marking a strong return for JAC Motors following their previous zero-interest campaign.
For its launch, Al Habtoor Motors executed a targeted OOH campaign using hoardings along key high-traffic roads in Dubai. The visuals focus on the RF8’s interior and exterior, giving potential buyers a detailed look at the design, space, and premium features they care about most. Each hoarding also highlights the car’s price, AED 119,900, immediately communicating its value and positioning the RF8 as the ideal choice for those seeking a complete luxury MPV without breaking the bank.
The campaign uses the car’s visual appeal to reinforce its core message: luxury without the premium price tag. Every glimpse of the RF8’s sleek exterior, spacious interior, and clear pricing reminds commuters and pedestrians that this MPV delivers comfort, style, and practicality in a single package, perfect for families and professionals looking for a dependable yet premium driving experience. Al Hatboor Motors used OOH to prove that luxury and practicality can coexist, making every journey in Dubai a statement in luxury and affordability.
The campaign launched on hoardings in the first week of February in Dubai. For the latest updates on Dubai’s OOH scene, explore our Insitopedia
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