INSITE OOH Media Platform

Partners in crime? No, partners are in crunch! That’s how KFC dropped its latest OOH campaign, Collaborating with Cheetos. Spotted across the UAE during the second week of April. From hoardings to mega-coms, digital screens, uni-poles, and lampposts, all showcase the favorable collaboration between the two. KFC’s latest debut is all over the place!

The visuals used in the campaign perfectly depict the delicious collab, with the two logos placed in the top left along with the beloved chicken bucket and the Cheetos sprinkled all around with an exciting tagline, “Crunchin’ Cheese” written using KFC's cool font.

What’s also worth mentioning is that KFC opted for a very creative concept where you can see a die-cut for the two main icons of the two brands saluting hands and a mouthwatering picture of the bucket along with the statement “Partners in a crunch”.

KFC previously launched a D/OOH awareness campaign in the UAE for the “Fiery Sriracha” back in February 2024.

Browse the many areas of our Insiteopedia to learn more about outdoor advertising and the most recent OOH campaigns in the United Arab Emirates.