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Hardee’s Deliciousness, Inside the Crave Super Star Box An OOH Campaign
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Awareness Campaign

Hardee’s Deliciousness, Inside the Crave Super Star Box An OOH Campaign

By INSITE OOH
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January 31, 2024 3 weeks ago
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1 minute, 6 seconds
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At the start of 2024, Hardee's tantalized our taste buds, making a grand appearance in outdoor ads to unveil the irresistible Crave Super Star Box, Hardee's, the popular food services chain known for its mouthwatering burgers and indulgent offerings, has introduced a new star in its lineup, highlighting the delectable ingredients boast a juicy beef patty, melted cheese, crispy lettuce, onions, pickles, and a tangy special sauce, as an all-in-one meal, it saves customers from the hassle of choosing individual items 

Recognizing the influential power of outdoor advertisements in shaping consumer decisions, Hardee's strategically launched its latest campaign for the Crave Super Star Box across various outdoor formats, This campaign followed the successful "Delectable Cheese Steak Collection" campaign, which had previously made a significant impact in the OOH arena

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in the third week of January, the campaign was revealed through various OOH formats, such as hoardings, lampposts, and mega coms, strategically placed throughout the three Emirates of Dubai, Sharjah, and Ras Al Khaimah.

 to create excitement and capture the audience's attention by prominently featuring its renowned logo and a captivating ad copy that extends beyond the confines of the billboard frame, the mega-com format billboards, in particular, stood out by prominently showcasing the irresistible price of 44AED, further fueling the audience's desire for the Crave Super Star Box.


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