Ferrero Rocher launched an outdoor campaign in the UAE, the campaign was launched during the fourth week of March 2024 using digital screens OOH format, following the brand’s previous OOH activity during April 2023.The campaign’s visuals are simple and royal, featuring Ferrero Rocher’s golden chocolate with a mouthwatering display along with the brand’s logo and hold color theme.The brand’s previous OOH in the UAE was in Ramadan 2023 and this year also the campaign is launched in Ramadan, seems like the brand has a usual pattern in the timings of launching outdoor campaigns. Latesly Ferrero Group approved the consolidated financial statements for the 2022/2023 financial year. The Ferrero Group continues its growth trajectory with a 21% increase in turnover to EUR17 billion and a 14% rise in its global workforce to 47,212 employees. The Group also expanded its presence in North America with the strategic acquisition of ice cream maker Wells Enterprises Inc.Discover more about outdoor advertising and the newest OOH campaigns in the United Arab Emirates by perusing the many sections of our Insiteopedia.
