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Piaget Dazzles the UAE with Timeless Elegance via New OOH
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Recurring Campaign Awareness Campaign

Piaget Dazzles the UAE with Timeless Elegance via New OOH

By INSITE OOH
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March 29, 2024 3 weeks ago
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Swiss luxury brand, Piaget, is back on UAE’s billboards yet again with a recurring campaign, spread across Dubai’s billboards. Following their prior appearance, Piaget once again features the breathtaking “Possession Bracelet”, alongside a large mention of the brand name "PIAGET". 

The recurring campaign rises with identical billboards, having mentioned the campaign tagline “New Possession Bracelet” below the brand’s logo and beside a model wearing the bracelet, all upon an elegant gold background. The design is somewhat minimalistic, showcasing their exquisite jewelry piece, with visuals that instantly command attention, inviting viewers into the world of Piaget.

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Piaget's recurring ad spaces once again ignite a passion for extraordinary luxury, all while offering the audience a  unique focus on the essence of their exquisite jewelry creation. By utilizing the same visuals in a recurring campaign just months after the release of the first, Piaget establishes a sense of brand consistency and reinforces recognition among their respective audience.   

The recurring campaign spread upon Dubai’s hoarding billboards in the third week of March.


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