Piaget, the Swiss luxury watch and jewelry maker, has launched a new outdoor advertising campaign in Dubai using hoarding format, this campaign follows the brand’s previous one in April 2023. The campaign features a close-up image of the Possession Bracelet, with the text PIAGET in bold letters beside it. The hoarding is located on a high-traffic road in Dubai, ensuring that it will be seen by a large number of people. The campaign is designed to promote Piaget's brand and its new arrival product to the affluent residents and visitors of Dubai. The hoarding also contained the tag line “new Possession Bracelet” below the brand’s logo and beside the model wearing the bracelet all that on an elegant gold background. The campaign is also timely, as it coincides with the Dubai Shopping Festival, which is one of the largest shopping festivals in the world. Piaget's new OOH campaign that was launched in the first week of October 2023 is a well-executed and effective way to promote its brand and the new Possession piece in Dubai. The campaign is notable for its minimalist design. The OOH features a single image of a Piaget’s bracelet, with no other text or images than the logo and the model along with a tiny tagline. This minimalist design is effective in capturing attention and conveying the luxury and exclusivity of the Piaget brand.
