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Get into Spring with Style with Polo Ralph Lauren's Collection on UAE's DOOH
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Get into Spring with Style with Polo Ralph Lauren's Collection on UAE's DOOH

By INSITE OOH
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March 29, 2024 3 weeks ago
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After a two-year absence from Dubai's billboards, Polo Ralph Lauren has made an impressive campaign presence, reaffirming its status as a renowned fashion brand. Polo Ralph Lauren is a globally recognized luxury lifestyle brand known for its sophisticated designs and timeless elegance. With a strong reputation for quality and style, Polo Ralph Lauren has captured the hearts of fashion enthusiasts worldwide.

In their recent marketing analysis, Polo Ralph Lauren strategically utilized Dubai's digital screens to showcase their Spring 2024 collection. The billboards featured stunning models elegantly donning the brand's latest clothing creations. This approach effectively capitalized on the visual impact of the digital screens, captivating the attention of passersby and creating a sense of intrigue.

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By leveraging Dubai's prominent digital advertising platforms, Polo Ralph Lauren successfully reestablished its brand presence and generated excitement among fashion-conscious individuals. The strategic use of billboards allowed the brand to reach a wide audience and create a strong visual impression. The models' impeccable styling and the collection's exquisite designs conveyed the brand's commitment to luxury and sophistication.

The campaign has hit Dubai's digital screens in the third week of March.


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