Hour Choice, the ultimate shopping haven for stylish timepieces and jewelry, has recently launched an exciting new OOH campaign in Dubai for Boss watches and accessories. This campaign follows Rivoli Group's previous OOH campaign for Omega Seamaster. The Hour Choice concept was introduced in February 1999 by Rivoli Group to cater to the fashion and value-conscious customer, setting a trend for the generation. Hour Choice stores are strategically located in high traffic areas across leading shopping malls, hypermarkets, department stores, and other shopping formats in the UAE, Qatar, Oman, and Bahrain. The new OOH campaign was launched in the second week of August 2023 using the uni-pole format. The simple visuals showcase Boss watches and accessories alongside the brand's logo on a dark-themed background. A model wearing the product adds to the company's appeal, making it more relatable and enticing. The Hour Choice logo is displayed in white on a separate background at the bottom, drawing attention to the company as a whole. With the OOH campaign, Hour Choice aims to highlight and promote the stunning range of Boss watches and accessories, making them more accessible to consumers across Dubai. The simple yet effective visuals evoke a luxurious and high-end appeal to the viewers while remaining affordable and value for money.
