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Whitney Peak, the New Face of Coco Mademoiselle on Dubai's DOOH
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Whitney Peak, the New Face of Coco Mademoiselle on Dubai's DOOH

By INSITE OOH
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March 29, 2024 3 weeks ago
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1 minute, 8 seconds
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If luxury and femininity had a smell, it would definitely be Coco Mademoiselle by Chanel Paris. The renowned perfume hit the digital out-of-home screens of Dubai during the third week of March with a creative concept using a 3D show on digital screens showcasing the perfume along with the mega-star Whitney Peak.

Chanel effortlessly knows how to captivate its audience using just the right tools. The visual presentation of the 3D show simply showcased the perfume in different themes like day and night parties and formal events, which illustrates perfectly how the elegant perfume is a perfect fit for every event, and this 3D show ends with the well-known and incredibly loved bottle that's been a signature for years. The choice of concept embedded to showcase the timeless perfume meets the dedication of the brand's  commitment to luxury and unmatched sophistication in every possible way, and there’s no better way to engage with the brand’s audience than by presenting their favorite perfume in such a creative way. 

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Notably, Chanel previously launched an outdoor campaign featuring its latest luxurious jewelry collection featuring Lucy Boynton, and this campaign was launched earlier this year in January in Dubai.  

Browse through the many sections of our Insiteopedia to learn more about outdoor advertising and the most recent OOH campaigns in the United Arab Emirates.


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