The British luxury fashion house, Alexander McQueen is popping up on the OOH arena at unconventional spots in Dubai to excite the audience with its upcoming collection.\r\nDon’t get surprised when you spot the brand’s logo “McQueen” written in brushstrokes everywhere. The McQueen Graffiti campaign rolls out to announce the launch of the Alexander McQueen Graffiti collection. After releasing a short black-and-white film featuring Graffiti imprinted on ready-to-wear, bags, and shoes for the brand’s pre-fall and fall 2021 collection for both genders, the Graffiti campaign has directly landed on the OOH scene. The visuals were very simple and lacked details, but it featured a simple written word which is the brand’s logo McQueen with big black font, where black is an easy color for texts to read, spotted on a white-themed background. The company states that McQueen’s new collection is a new collection that will continue to be part of its narrative in the future season.\r\n\r\n This campaign striked the billboards in the second week of July with a limited location on Digital Screens in Dubai.