The Miu Miu girls are causing a riot again! Named the hottest brand in the world right now for fashion wear on Lyst’s index, the brand by Miuccia Prada is making leaps by popping up on Dubai’s roads in an OOH campaign. \r\nThe Fall/Winter 2023 Miu Miu Collection focuses on the natural act of seeing based on the structure of how we dress, different perspectives on how we interpret clothing, and how an act of observation may change the subject of its emphasis. The concept revolves around seemingly unremarkable pieces at first glance, but a closer gaze reveals intricate details that would point to Prada's influence. Following on their last appearance, Miu Miu is focused on creating it-girl garments and displaying a hint of them on the UAE’s billboards. \r\nPieces in this collection appear every day, like the model’s outfit in the visuals, with her prim outerwear and layering with sweaters, in oversized yet ladylike structures, along with Oxford shoes and matching leather top-handle bag. Proportion is crucial with different silhouettes blending together on the billboards. Take a second look now at the visuals! Notice anything new? How about the black, sleek shades the model is sporting? Her short, pixie cut also adds to the sleek, effortlessly chic aesthetic she’s rocking. \r\nThe new campaign was showcased on Dubai's uni-poles in the second week of October.