Vitrac’s Supporting Your Iftar and Suhoor During The Holy Month 2023 Provided via Cairo’s OOH
Vitrac has been a formidable force of food & beverages brand filled with heritage, consistency, and superiority for centuries. Their diversified collection of jams, juices, and syrups can be found on many breakfast tables where families share happy times. They wanted to keep the happy spirit in the month of joy and positivity as well by launching their first outdoor ad all over Cairo’s billboards.
They wanted to go more on the colorful side for it to be an appealing choice for road viewers' eyes. First Vitrac’s special editioned Ramadan juices which are Mango, Kharoub, Amar El Din, and Tamr Hendy are displayed next to each other with a color that matches the bottle of juice with some Ramadan-themed drawings in the back. While the other billboards feature Vitrac’s popular jam used in several popular recipes such as atayef, konafa, and jammed toast with a phrase that says “it sweetens your iftar and suhoor” in Arabic as it's targeted to the Egyptian demography.
Willing to know more about the campaign? We got you. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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