Sadia launched a DOOH campaign in Dubai during the fourth week of February 2025, promoting its range of ready-to-cook frozen chicken and other products in anticipation of Ramadan. The campaign utilizes digital screens to showcase the brand's offerings and position Sadia as a convenient choice for Iftar meals, following the brand's previous OOH during August 2024. The digital screens feature a dark background, making the product images and text stand out. The Sadia logo is prominently displayed in the upper left corner, ensuring immediate brand recognition. The key message, READY, SET, IFTAR! WITH SADIA, is presented in a bold, sans-serif font, clearly communicating the campaign's theme. The visuals include appetizing images of prepared dishes, likely featuring Sadia's frozen chicken products, alongside images of the product packaging. A red, ornate frame surrounds the product packaging, adding a touch of visual interest. The campaign's design is straightforward and focused, aiming to communicate the convenience and appeal of Sadia products during Ramadan. The combination of product imagery, clear messaging, and prominent branding effectively conveys the campaign's message to viewers. The use of digital screens ensures high visibility and allows for dynamic content changes. Sadia aims to connect with consumers during this important time of year. The campaign's messaging and visuals are designed to resonate with those seeking convenient and delicious options for their Iftar meals, solidifying Sadia's position as a leading provider of quality frozen chicken and food products. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
