-thumb.webp)
Juhayna & Mona Zaki Reassure Cairo’s OOH Audience with Its “100% Natural Milk”
Juhayna is no stranger to giant ads taking over all of Cairo, but the Egyptian food and beverages giant mogul has taken it one step further with brand ambassador and Egyptian actress Mona Zaki. From Juhayna Food Industries, the ad follows their last appearance in a whooping manner.
Juhayna believes in reassurance and being transparent to customers, which propels this campaign and guides its ad copies to saying “100% Natural Milk” and “Natural, be assured”. Mona Zaki stands next to Juhayna’s cooking creams and milk cartoons, confident and relaxed with her children playing gleefully in the background. Additionally, they showcase their Mix chocolate drink, boasting a 30% reduction in sugar, eye-catching purple visuals, and their iconic Mix line mascot. The ad spreads a warm and inviting atmosphere, along with the beloved Mona Zaki and the family-oriented direction of the campaign.
Curious to find out Juhayna’s new campaign location, budget, strategy, and more? Check out Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
Come on, tell us what you feel about this article.
Learn about this campaign budget, media plan, campaign data
