Zulal as a brand has products that vary between water and tissues in all shapes and sizes. This is the first review for Zulal’s OOH campaign and it’s about time we talked about their products and their A+ quality and purity since Zulal is 100% groundwater extracted from Hamda wells in Sharjah.
In this campaign, Zulal is presented on different billboards, some are unipole billboards, while others are lampposts. The unipole billboards feature the shapes and size Zulal’s water, tissues, and disposable towels come in. The white and light blue colors overpower the background to reflect the calmness of water and the purity of the products. It also features Zulal’s colorful logo in the upper right corner along with the slogan “Sustainable Purity”. There is a different picture on each lamppost to reflect Zulal’s range and history. One lamppost says “since 1995” referring to its tireless efforts in the market ever since then. Another lamppost says “Through the Past, Present, and Future” reflecting the generations that Zulal has been a part of.
Nothing better than good products with a story to tell, and the story this time is all about Zulal!
Industry: Food & Beverages
OOH Size: Lamppost | Uni-Pole
OOH Agency: Al Serh Advertising & Pub LLC
Country: United Arab Emirates
Tags: Awareness Campaign
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