INSITE OOH Media Platform

Meena Jewellers, one of the top pioneers in the gold and diamond sector in Dubai shows up for their first advertising billboards. With top-notch knowledge and skill in fine jewels, their jewelry game is quite unrivaled.

 Their service and product selection are so vast and diverse that people will never have to search elsewhere to find what they are looking for, from bridal jewelry to casual wear, there’s always something in store for everyone!

Upon the billboard comes two beautiful Indian women wearing bridal statement pieces which are basically Indian sets consisting of pendants, rings, earrings, bracelets, mangalsutra, and a headpiece, matching their bridal wear of course, referring to how well-established and skilled they are in what they have to offer in the UAE market. Moreover, the ‘30 years of legacy’ statement is placed under the visuals in celebration of their years of heritage and expertise.

The campaign used uni-poles as its advertising platform, in the first week of January, and was provided by BackLite Media.