Following their last appearance featuring the gorgeous Cara Delevingne, Dior continuous to show their passion towards English actors as Robert Pattinson becomes the latest star to front a Dior campaign, specifically for the Spring 2023 menswear collection. The actor is no stranger to the fashion wear house yet actually a longtime friend, having been the face of the Dior Homme fragrance since 2013 continuing his appears in campaigns for Fall 2016 and Spring 2017 for Dior Men’s.

The “Twilight” star could be seen throughout the campaign sporting three different looks from Spring’s 2023 runway that also featured a surprise collaboration with ERL Capsule. The minimalist-designed ads were the alluring aspect of the campaign without forgetting the glamorous Robert Pattinson starring in the campaign. Dior also used the side-by-side strategy for visuals showcasing their outfits keeping the ads simple yet enticing. The “Dior” phrase could be seen throughout the campaign written in English and in Arabic in respect of the UAE culture.

This campaign popped up in the first week of January in Dubai featuring on Digital screens.

Campaign Credits

Industry: Fashion Wear

Brand: Dior

OOH Size: Digital Screen

OOH Agency: BackLite Media

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Brand Ambassador | Robert Pattinson | spring 2023 | #ThinkDOOH

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