All coffee starts somewhere, and maybe the modern-day culture of warm coffee gatherings in winter and ice cold caffeine in summer all started when Starbucks first opened and branched all over the world. In its previous campaign, Starbucks took Dubai’s streets by storm to show off its chilled coffee. In this campaign, Starbucks chose to keep it as simple as it can get to deliver an endearing message. With the simple “Make it yours at home” as the tagline for the campaign, Starbucks takes everyone on their universal coffee journey and allows it to be a warm experience at home. The campaign features the famous green background, allowing dominance for the Starbucks brand. It also features pictures of Starbucks coffee capsules and a delicious looking espresso. The OOH sizes differ from Digital Screens to lampposts, signifying the widespread nature of the campaign. Also, one of Starbucks’ greatest assets is convenience. You can have it alone, while studying, with friends, with family, or just on the go while you’re late for work or a lecture. So, it’s only natural that Starbucks transfers that convenience to your own home. And that is exactly what this OOH campaign is all about. So, whether at home, at university, at work, or walking in the streets, you can count on the fact that Starbucks will be there!
