Kasrawy Group Puts the New Citroën C3 Aircross on Cairo’s OOH Landscape
Kasrawy Group brings the new Citroën C3 Aircross into Cairo’s OOH landscape with a static billboard campaign that puts the vehicle’s design at the center of attention. Following its Egyptian launch, the campaign introduces the SUV through a visible roadside execution.
Across the two billboard faces, a deep burgundy background creates a premium contrast with the warm beige setting and bright blue horizon behind the vehicle. The C3 Aircross is presented in a green finish, shown from different angles to highlight its sculpted body, elevated stance, and SUV character. The composition gives the car the visual space, allowing its silhouette to become the communication.
Why does the execution stand out? The message is deliberately short: “SUV Outside, Lounge Inside,” supported by the displayed price of EGP 1,080,000. This connects the SUV identity with its comfort-led proposition.
Citroën’s logo is positioned at the upper right, while Kasrawy Group branding and the 19394 contact number sit along the lower section, keeping ownership and response details visible without competing with the car.
Learn about this campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
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