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BMW is causing ripples in the UAE due to its newest awareness campaign for the all-new M5. This campaign underlines luxury, performance, and innovation with striking visuals showcasing the art of driving excellence.

Following their prior appearance, the luxury automotive brand launched this campaign, featuring billboards placed at strategic spots across Dubai. Sleek, each billboard shows the new M5 in a striking, all-matte-black finish tearing across dynamic landscapes with its power and agility. The visual appeal has been rendered in high contrast to make the car practically seem alive as it zooms past the onlooker.

By revealing the vehicle in a black matte finish, BMW picks up on the trend that has come to mean sophistication and modernity. The color chosen not only makes the sleek silhouette of this car stand out, but also makes it special among its competitors on the road, mirroring what M5 stands for: power, luxury, and performance.

Illuminating the streets of the UAE, hoarding and unipole billboards popped up in the first week of September.