INSITE OOH Media Platform

This Ramadan campaign by Trendyol feels like a natural step forward from the brand’s high-energy November fashion push. While the previous campaign focused on speed, deals, and constant shopping momentum, the Ramadan creative slows things down and taps into something more emotional and meaningful. The visuals lean into the spirit of the season, warmth, generosity, and everyday moments that matter during Ramadan.

The campaign is displayed across digital screens and large hoardings around Dubai, making it hard to miss for people commuting, shopping, or heading out for iftar. The creative features women holding Trendyol packages, set against a sunset Ramadan backdrop with lanterns and crescent moons. It’s simple, friendly, and relatable, showing Trendyol as part of real life, not just another shopping app shouting discounts.

Using both Arabic and English in the messaging is a smart move in a city like Dubai, where the audience is incredibly diverse. It helps the brand feel more local and more connected to the community, rather than like a global platform just running a seasonal promotion.

Overall, this campaign shows a nice shift in tone for Trendyol. Instead of pushing urgency, it focuses on presence, being there for everyday Ramadan needs, whether that’s fashion, gifting, or small lifestyle purchases. It positions Trendyol as a brand that understands the moment and knows how to show up in a way that feels relevant, respectful, and visually strong across outdoor media.