Your ultimate destination for style-minded men and women, Aldo has popped up on the billboards of Dubai to announce the comeback of the “Step into Love” campaign with the summer season collection, following its latest outdoor advertising campaign. Aldo invites us to take a closer look at their latest international campaign “Step into love”, inducing people to show their beautiful soul to the world by expressing true self. In other words, the messaging behind this campaign is to instil self-confidence in their audience, wherein the head of Aldo’s south Africa mentions that “We hope this campaign will drive home Aldo’s message of confidently being your true self. We believe it's important to promote this message especially to young people as we navigate these uncertain times``. Besides, the much-loved brand “Aldo” showcases a high fashion range of accessories, handbags, and shoes for summer 2021. The ad copy has appeared on a brownish- themed color, bilingually highlighting; in both English and Arabic languages “Step into Love” or “عيش الحياة بشغف”. Besides, The brand’s website appears at the bottom of the background with a CTA for shopping online via 6THSREET.COM The ad was witnessed in the second week of April; on Hoarding billboards at Sheikh Zayed Road in Dubai
