INSITE OOH Media Platform

This Ramadan, Juhayna has unveiled new exclusive Ramadan-themed products set to take their place on Iftar and Suhoor tables alike! This campaign marks their return to the OOH scene after being away since December of last year, following their Mix Pudding announcement.

Juhayna strategically selected high-traffic roadways across West and Central Cairo, including Waslet Dahshur Road and the 6th of October Bridge, to anchor its Ramadan rollout. The campaign brought the spirit of Ramadan to life through rich, table-centric visuals that captured the spirit of Ramadan. One execution highlighted limited-time Rayeb milk flavors, including cinnamon, dates with almonds, and apricot, while another showcased Greek yogurt blends inspired by Ramadan pairings, such as fig with raisins, dates, and strawberry with hibiscus and chia seeds. Final visuals focused on Juhayna’s cooking ingredients, reinforcing their role as essentials for Iftar and Suhoor.

The messaging was strengthened by copy lines that read, “Iftar Ramadan, naturally Juhayna” and “Ramadan desserts, naturally Juhayna,” maintaining consistency across the campaign while delivering the core message: Juhayna is an essential part of the Ramadan experience.

By combining high-impact locations with Ramadan-themed visuals, Juhayna turned its products into seasonal must-haves. Limited-time flavors and imagery positioned the brand front and center on Iftar and Suhoor tables, reinforcing Juhayna as an essential part of the Ramadan experience.

To learn more about Juhayna’s various Out-of-Home campaigns,  Check out MOOH, the Media Intelligence Company specializing in OOH advertising in Egypt and the Emirates.