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Wingo has splashed onto Cairo's billboards with a campaign that feels as bold and fresh as the products it promotes, but behind the friendly brand is the solid backbone of Egypt Poultry, the company that created Wingo to bring its quality directly to consumers in a modern, approachable way. 

From the moment the billboards come into view, they radiate a confident visual identity built around a saturated red backdrop-an instant attention-grabber that cuts through the city's visual noise. Against this vivid canvas, Wingo's full product range from eggs and chicken fillets to whole chickens and thighs sits neatly arranged, all photographed with a crispness that underscores Egypt Poultry's promise of freshness, safety, and reliable sourcing. The packaging, unified in bright red and yellow tones, becomes an extension of the billboard itself, forming a cohesive, instantly memorable brand world tailored for today's shopper.

What really makes this campaign engaging is the use of a playful personality through its illustrated chicken characters peeking from the corners, interacting with the layout, infusing warmth and fun into a category usually dominated by utilitarian visuals. Their wide eyes and expressive simplicity create a mascot-like presence that humanizes the brand. Wingo, as Egypt Poultry's consumer-friendly identity, leverages this charm to make poultry products feel not just essential but enjoyable, building an emotional connection that lasts far beyond a glance at the billboard.

Another outstanding aspect of this campaign is how clear and modern it is in its structure. It has a neat and airy layout so that the products can remain in focus, after all, it's Wingo's core promise. The details of each item are sharp, and the way they are laid out is almost like a family portrait, which hints at the brand's range and abundance. The quality assurance from Egypt Poultry is conveyed not just by the words but from the surety in presenting the very products. The bold Wingo logo in both English and Arabic furthers recognition with rounded, contemporary lettering positioned as approachable, youthful, and trustworthy. The slogan, “Quality, Safety and Freshness,” is placed in a crisp white speech bubble, delivering an assurance of quality, safety, and perfect freshness straightforwardly. 

To capture information about this campaign and other campaigns lighting up Egypt's roads, visit Monitoring Out of Home (MOOH), the region's dedicated media intelligence platform in Cairo and Dubai, where you can view exclusive information like campaign type, format, and location breakdowns.