INSITE OOH Media Platform

WATCH IT, the Egyptian streaming platform, has dominated the OOH advertising scene, strategically deploying massive billboards across Cairo to promote its exclusive, high-quality dramas during Ramadan, with the slogan "Ramadank Endena."

The OOH campaign, using vibrant, high-impact visuals featuring top stars, highlights the platform’s position as a premier entertainment destination and captures audience attention amid fierce competition. With an engagement strategy campaign that runs with messaging designed to promote "most watched" content during the holy month

WATCH IT  platform has unveiled its drama slate on Billboards, headlined by "Bebo," Starring Kozbara, and "Forsa Akhera," featuring veteran actor Mahmoud Hemida. The lineup also includes "Darsh,"  embarked with Mostafa Shaaban as a man trapped in a gripping cycle of memory loss and a search for his true identity, while Reham Abdel Ghafour takes center stage of unipoles for  "Hekayet Nargis," and  Hend Sabry in ‘Manaa’. Adding significant depth to the drama season, the platform will air "Ashab El Ard," a powerful Palestinian narrative starring superstars Menna Shalaby and Eyad Nassar.

These marquee titles are complemented by an expansive roster of star-studded casts across a wide variety of other premier dramas 

Complementing the huge outdoor campaign, the messaging prominently features a limited-time 50% discount on annual subscriptions.

For the Media & Broadcasting campaign’s types, locations, budgets, media plans, and more, check out MOOH, the monitoring provider of OOH intelligence data in Cairo and Dubai.