INSITE OOH Media Platform

Ramadan is always a special time in the automotive industry, and this time, Nissan is putting you in the driver’s seat. Following its earlier presence with the “Nissan Offers the YESS!” campaign, the brand returns to Dubai’s streets with a confident D/OOH execution that places choice and generosity at the heart of the message.

Titled “This Ramadan, Generosity Leads the Way,” the campaign delivers a calm, premium visual language that feels perfectly in tune with the season. A lineup of Nissan models takes center stage against a subtle, Ramadan-inspired backdrop, allowing the message to come through clearly without visual noise. Rather than overloading the audience with details, the creative invites them to choose the offer that suits them best, reinforcing Nissan’s customer-first approach and flexible value proposition.

The campaign is deployed across large-format hoardings and digital screens in key locations around Dubai, ensuring strong visibility throughout the city. The hoardings provide scale and presence on major roads, while the digital screens add repetition and contextual relevance across high-traffic urban zones. Together, they create a seamless outdoor experience that feels both prominent and polished.

By blending cultural sensitivity with smart outdoor placement, Nissan succeeds in delivering a Ramadan campaign that feels generous without being excessive. The execution reflects an understanding of the season’s tone — one rooted in reflection, simplicity, and value, while maintaining the brand’s strong visual identity. With this D/OOH rollout, Nissan reinforces its connection with UAE audiences, proving that sometimes, the most powerful message is one that lets the audience take the wheel.