International French radio station NRJ hits the billboards again with a summer campaign that announces what seems to be the biggest rock concert of the holiday season. Organized in Egypt by PROMOTERS, the “music tour” concept of NRJ has become a popular concert expected every year in the countries where the radio station has settled office. Gathering established artists and offering an opportunity to emerging groups, the event is bound to take root in Egyptian soil and promises to be a great success. Over their usual white background, and with their logo and black cat motif up center, the ads showcase photos of the Egyptian groups that will rock the summer scene next 4th August in Al Sahel. Renown Egyptian bands Sharmoofers, Massar Egbari, MTM, and Salalem alternate on the ads that can be seen on uni-poles in several spots of the city.
