INSITE OOH Media Platform

Soueast is no stranger to the OOH scene, as seen in their previous rollout last November. This time, they have returned to once again bring all the focus back to their S Line of cars. 

The exclusively static rollout followed a deliberate location strategy, with placements across the Ring Road and the 26th of July Axis in West Cairo. These billboards were positioned in close proximity to dealerships retailing Southeast vehicles, creating a seamless bridge between awareness and action. The exposure provoked interest, while the nearby showrooms offered an immediate opportunity to convert that interest into a physical interaction with the brand.

Visually, the campaign builds on the identity established in Soueast’s previous rollout. This time, four models from the S Line took center stage: the S07, S09, S06, and S05, presented from left to right. Set against a backdrop featuring a ramp and a natural skyline, the composition framed the vehicles as confident, urban, and forward-looking. The setting subtly reinforces the idea of movement and elevation, positioning the cars as a practical choice within a modern landscape. It is also worth noting that Shell Helix and Maneast were featured along with the visuals. 

The copy remained consistent with the established messaging from the last rollout, carrying forward the tagline “Enjoy The Road.” Simple yet effective, the line speaks directly to a universal driver insight: what audiences ultimately seek from a car is a driving experience that feels effortless and enjoyable.  

Overall, the campaign elevated its previous concept through expanded visuals while maintaining strong creative consistency. By pairing strategic placements with a cohesive narrative, Soueast strengthened recall and encouraged direct dealership engagement.