INSITE OOH Media Platform

Bet you’re not surprised to see another OOH campaign with Maya Diab staring back at you. And honestly? Splash clearly isn’t done with her either.
Maya Diab is back on Splash’s billboards, and at this point, it’s clear she’s not just a one-off collaboration; she’s the face the fashion brand turns to when it wants that sharp, put-together, instantly familiar energy to put front and center for everyone to see.
The boards keep it simple. “Splash at Centrepoint” sits clearly on one side, in the middle, the line “featuring Maya Diab” anchors the visual next to her portrait. The Arabic version mirrors the same structure on the other side, keeping the layout balanced and straightforward.
Styling-wise, this isn’t just one look repeated; it’s a controlled rotation of personas. In one execution, Maya appears in a deep, dramatic evening ensemble framed by architectural columns and a crescent moon, leaning into a more classic Ramadan mood with rich textures and darker tones. In another, she’s positioned on a staircase in a softer, champagne-toned look, fluid fabric, cinched waist, metallic accents, something that feels polished but wearable.

Then there’s the sharper contrast: a structured black outer layer over a crisp white blouse with statement buttons, blending classic tailoring with modern detailing. Each board keeps her instantly recognizable, but the wardrobe subtly shifts the energy from regal to contemporary to understated chic.
Color plays its part, too. The white background gives the billboard breathing space, almost like a blank canvas, while the campaign visuals bring in warm browns, golds, and muted neutrals that feel evening-ramadan-ready.
The campaign popped up in the first week of February on hoarding boards.